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B84

Sensitive Skin Shampoo, Unscented

ATTITUDE · Mainstream1 red flagWatch-outSulfate · 16 ingredients · 4 to watch

Fails on sulfate. 4 more ingredients to watch.

Grade

BYour red flags
BConsumer Reports strict
AEvidence only

−3 from evidence · −15 from preference · +2 bonus

1 red flag found. Hidden sulfate: Sodium Coco-Sulfate

Ingredients, in label order

Explain every ingredient
  • Aqua / Water / Eau — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
  • Sodium Coco-Sulfate — Red flag, Hidden sulfate. Made mostly of sodium lauryl sulfate. Often sold under 'SLS-free' claims. Your red flag.
  • Glycerin — Good, Moisturizer / soother. Hydrates or calms the scalp.
  • Coco-Glucoside — Good, Mild cleanser. A gentle surfactant. Cleans without stripping the scalp.
  • Sodium Cocoyl Isethionate — Good, Mild cleanser. A gentle surfactant. Cleans without stripping the scalp.
  • Lauryl Hydroxysultaine — Good, Mild cleanser. A gentle surfactant. Cleans without stripping the scalp.
  • Citric Acid — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
  • Glyceryl Oleate — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
  • Sodium Benzoate — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
  • Sodium Chloride — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
  • Potassium Sorbate — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
  • Panthenol — Good, Moisturizer / soother. Hydrates or calms the scalp.
  • Guar Hydroxypropyltrimonium Chloride — Watch, Quat conditioner. A conditioning agent that breaks down slowly in water. Consumer Reports' stricter list flags quats. Evidence: weak.
  • Nasturtium Officinale (Watercress) Extract — Watch, Plant extract. A botanical extract. Some are aromatic or known allergens. Evidence: weak.
  • Tropaeolum Majus (Indian Cress) Extract — Watch, Plant extract. A botanical extract. Some are aromatic or known allergens. Evidence: weak.
  • Vaccinium Myrtillus (Blueberry) Leaf Extract — Watch, Plant extract. A botanical extract. Some, such as lavender, chamomile, calendula and holy basil, are aromatic or known allergens even in 'unscented' products. Evidence: weak.

Watch-outs

  • Hidden sulfateSodium coco-sulfate, which is mostly SLS, is the second ingredient. The brand doesn't call it sulfate-free, but don't trust reseller listings that do.

Score breakdown

Starting score100
Sulfate (sodium coco-sulfate)−15
Plant extract−3
EWG Verified+2
Score84 → B

Where to buy

StoreSizePricePer wash
Amazon16 oz——
Vitacost16 oz——

Shopper notes

  • Reformulated: inulin and grape seed oil out, watercress, Indian cress and blueberry leaf extracts in.

Ingredient source

Brand's own siteattitudeliving.com/products/extra-gentle-shampoo