Passes all four red flags. 3 ingredients to watch.
Grade
AYour red flags
AConsumer Reports strict
AEvidence only
−3 from evidence
Passes all four red flags. No fragrance, sulfates, silicones or contested preservatives.
Ingredients, in label order
Explain every ingredient
- Sodium Cocoyl Isethionate — Good, Mild cleanser. A gentle surfactant. Cleans without stripping the scalp.
- Stearic Acid — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- Sodium Cocoyl Glycinate — Good, Mild cleanser. A gentle surfactant. Cleans without stripping the scalp.
- Theobroma Cacao (Cocoa) Seed Butter — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- Coconut Acid — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- Orbignya Oleifera (Babassu) Seed Oil — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- Betaine — Good, Moisturizer / soother. Hydrates or calms the scalp.
- Brassica Alcohol — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- Behentrimonium Methosulfate — Watch, Quat conditioner. A conditioning agent that breaks down slowly in water. Consumer Reports' stricter list flags quats. Evidence: weak.
- Sodium Isethionate — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- Glycerine — Good, Moisturizer / soother. Hydrates or calms the scalp.
- Aqua (Water) — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- Lactic Acid — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- Guar Hydroxypropyltrimonium Chloride — Watch, Quat conditioner. A conditioning agent that breaks down slowly in water. Consumer Reports' stricter list flags quats. Evidence: weak.
- Benzyl Alcohol — Watch, Scent allergen. A preservative that is also on the EU list of fragrance allergens. Geogard ECT is a trade-name blend that contains it. Evidence: weak.
- Sodium Chloride — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- Dehydroacetic Acid — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
Watch-outs
- Private equityBought by Bansk Group in 2020. A 2024 rebrand changed the names, shapes and marketing, so older reviews may describe a different formula.
- Brand claim'1 bar = 3 bottles' is the brand's figure.
Score breakdown
| Starting score | 100 |
| Scent allergen (benzyl alcohol) | −3 |
| Score | 97 → A |
|---|
Where to buy
| Store | Size | Price | Per wash |
|---|---|---|---|
| Target | 3.9 bar | $14.00 | $0.19/wash |
| Brand site | 3.9 bar | — | — |