Fine Print
← Neem toothpaste
A91

Ayurvedic Toothpaste, Fresh Mint

Auromère · US natural brandsFluoride-freeCertifiedWatch-outOnline onlyNeem: 4th (in a 23-herb blend, neem 1st or 2nd)

A rich 23-herb neem paste with verified certifications; an SLS-family foaming agent and carrageenan cost it points.

Grade

AFull check
AEvidence only

−8 from evidence · −3 from preference · +2 bonus

Real neem. Neem on the label: 4th (in a 23-herb blend, neem 1st or 2nd).

Buy it

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ConfirmedNot confirmed

Easier to buy

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Ingredients, in label order

Explain every ingredient
  • Fine Chalk (a gentle cleanser) — Good. Gentle mineral cleaner.
  • Glycerine (from vegetable oil) — Neutral. Base: keeps the paste moist.
  • Water — Neutral. Base: keeps the paste moist.
  • Herbal extract blend (23 herbs, incl. neem) — Good. Neem (Azadirachta indica): the reason for the category. Lab studies show it inhibits cavity bacteria; clinical plaque/gum evidence is small and short-term.
  • Silica — Neutral. Silica: standard polishing agent.
  • Sodium Coco Sulfate (from Indian coconut oil) — Watch. Sodium coco sulfate: an SLS-family foaming agent made from coconut oil. Usually milder, same mechanism.
  • Chondrus crispus (seaweed extract) — Watch. Seaweed thickener. Gut-inflammation concerns come from food and animal studies, not toothpaste; weak evidence.
  • Cellulose (plant) gum — Neutral. Plant thickener.
  • Clove oil — Neutral. Named plant oil or flavor compound. Fully disclosed.
  • Peppermint oil — Neutral. Named plant oil or flavor compound. Fully disclosed.
  • Spearmint oil — Neutral. Named plant oil or flavor compound. Fully disclosed.
  • Eucalyptus oil — Neutral. Named plant oil or flavor compound. Fully disclosed.
  • Cinnamon bark oil — Neutral. Named plant oil or flavor compound. Fully disclosed.
  • Menthol — Neutral. Named plant oil or flavor compound. Fully disclosed.
  • Thymol — Neutral. Named plant oil or flavor compound. Fully disclosed.
  • Anethol — Neutral. Named plant oil or flavor compound. Fully disclosed.
  • Potassium Sorbate (Potassium salt) — Neutral. Common toothpaste ingredient.
  • p Thymol (from Thyme oil) — Neutral. Named plant oil or flavor compound. Fully disclosed.

Watch-outs

  • Stale labelsAuromère switched from SLS to sodium coco sulfate. Vitacost, Swanson and PureFormulas still show the old SLS label.
  • Incentivized reviewsMany reviews on the brand site say the reviewer got a free sample from PinchMe.

Score breakdown

Starting score100
Sodium coco sulfate (SLS family)−8
Carrageenan−3
Verified seal: Non-GMO Project, Leaping Bunny+2
Score91 → A

Where to buy

StoreSizePricePer oz
PureFormulas4.16 oz$10.24$2.46/oz

Shopper notes

  • Contains nut-tree extracts (walnut, almond).

Ingredient source

Brand's own siteauromere.com/products/fresh-mint-ayurvedic-toothpaste/