Passes all four red flags. 4 ingredients to watch.
Grade
AYour red flags
BConsumer Reports strict
AEvidence only
−8 from evidence
Passes all four red flags. No fragrance, sulfates, silicones or contested preservatives.
Easier to buy
Ingredients, in label order
Explain every ingredient
- SCI — Good, Mild cleanser. A gentle surfactant. Cleans without stripping the scalp.
- Coco Betaine — Watch, Betaine surfactant. A common mild surfactant. Allergy cases are usually traced to manufacturing impurities. Evidence: weak.
- SLSA — Watch, Sulfoacetate. A relative of sulfates that is milder. Not a sulfate, but not the gentlest choice either. Evidence: weak.
- Shea Butter — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- BTMS25 — Watch, Quat conditioner. A conditioning agent that breaks down slowly in water. Consumer Reports' stricter list flags quats. Evidence: weak.
- Hydrolyzed Oat Protein — Good, Moisturizer / soother. Hydrates or calms the scalp.
- Pro Vitamin B5 — Good, Moisturizer / soother. Hydrates or calms the scalp.
- Geogard ECT — Watch, Scent allergen. A preservative that is also on the EU list of fragrance allergens. Geogard ECT is a trade-name blend that contains it. Evidence: weak.
Watch-outs
- Trade namesThe label uses trade names instead of standard ingredient names. BTMS-25 and Geogard ECT are blends, so the true count is about 12 ingredients, not 8.
- Brand claim'About 70 washes' is the brand's figure.
Score breakdown
| Starting score | 100 |
| Betaine surfactant | −2 |
| Sulfoacetate | −3 |
| Scent allergen (in Geogard ECT) | −3 |
| Score | 92 → A |
|---|
Where to buy
| Store | Size | Price | Per wash |
|---|---|---|---|
| Brand site | — | $18.00 | $0.26/wash |