Fails on sulfate.
Grade
BYour red flags
BConsumer Reports strict
AEvidence only
−15 from preference
1 red flag found. Hidden sulfate: Sodium Coco Sulfate
Ingredients, in label order
Explain every ingredient
- Coconut Oil — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- Purified Water — Neutral. A structural ingredient, such as water, a thickener, a pH adjuster, an oil or a common preservative. No concern at normal levels.
- Sodium Coco Sulfate — Red flag, Hidden sulfate. Made mostly of sodium lauryl sulfate. Often sold under 'SLS-free' claims. Your red flag.
Watch-outs
- Short list, hidden sulfateOnly three ingredients, and one is sodium coco-sulfate, a sulfate made mostly of SLS.
- Brand claim'50–70 washes' is the brand's figure.
Score breakdown
| Starting score | 100 |
| Sulfate (sodium coco-sulfate) | −15 |
| Score | 85 → B |
|---|
Where to buy
| Store | Size | Price | Per wash |
|---|---|---|---|
| Brand site | — | $13.98 | $0.23/wash |